In the world of plus-sized fashion, Gia IRL is the infant of the group, having launched as recently as March 2022. The woman behind it is Gia Sinatra. A model who, after seeing Ashley Graham on the cover of the 2016 “Sports Illustrated Swimsuit” edition, decided she wanted to be part of an industry that was finally opening its mind to plus-sized people.
“I saw someone that looked like me in the media and it made me feel confident and beautiful,” Sinatra told VoyageLA. “I wanted to be a part of the change in the industry and be the representation in the media that I needed when I was a little girl. My passion for plus-size representation kept pushing me to model and ultimately inspired the creation of my clothing line, Gia IRL (Gia In Real Life).”
With sizes that range from 10 to 28, Sinatra’s collection of clothes is small because its focus is on dresses for weddings, nights out on the town, and any event that calls for you to show up in a dress or two-piece set that’s going to have everyone in the room say, “Wow. That’s one heck of a fierce look.” In other words, you’ll find no business casual here.
