After his skating career ended, the Norristown, Pennsylvania native put his marketing degree to use by creating JSP in 2013. The sweatpants brand has evolved into much more over the years. Now, Gorecki is partnering with the Eagles as he shares his love for fashion.
“It took years for people to realize that skating and fashion are parallel to each other,” Gorecki said. “I have always made it a point to keep skating a part of my fashion. Even if I am doing a project unrelated to skating, it will still be featured and presented accurately, respectfully, and tastefully.”
The taste for fashion and interest in the industry came from his two sisters, who Gorecki said, “dressed so cool.” Gorecki noted that they were always up on the latest fashion trends and would take him shopping on Market Street.
Now living in Los Angeles, the 41-year-old always sticks to his Philadelphia roots. He now gets to collaborate with his favorite team.
“The passion for this project goes all the way back to early childhood memories,” Gorecki said. “Generations of excitement and love led to this project.
“Everything that we do at JSP ties back to Philadelphia and the different super hyper-local things that people here understand.”
Gorecki’s journey with his Eagles project started with a collaboration with Amoroso’s Italian Rolls. Jesse Amoroso, the company’s vice president, connected the designer with the Eagles’ marketing and merchandise teams right around Super Bowl LVII.
The lifelong fan’s pitch to the organization was simple.
“No brand is going to bring out the love and passion for the Philadelphia Eagles more than I am,” Gorecki said.
Once Gorecki was given the green light, he hit the ground running.
