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It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it’s the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth.
There was once a time when UPS was the unlikeliest brand to be associated with fashion.
With its ubiquitous (some would say drab) brown color scheme, nothing about the shipping company seemed to connect with an industry often characterized by its kaleidoscopic usage of color.
This unexpected, radical connection makes UPS uniquely situated to usher the fashion world into an era of inclusivity and weave more creatives of color into its fabric.
Seeing an opportunity to elevate its brand recognition, refresh its image and connect with the companies that comprise the $400 billion U.S.
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